
Dundee Vision Plan
Community Tourism Master Plan for Dundee, Oregon
Dundee, Oregon, located in the heart of the Willamette Valley’s wine country, has the opportunity in the coming years to emerge as a major destination for visitors, building on Dundee’s proximity to some of the best Pinot Noir in the country. The Dundee Tourism Planidentifies a series of physical investments and policy initiatives that will establish Dundee as the epicenter of tourism to Oregon’s wine country. More importantly, this Plan is intended to foster a sense of place, featuring a pleasant and walkable commercial core with easy multi-modal connections to the wineries, to area trails and open space including (eventually) the Willamette River, close by.
The Plan is distinguished from other plans of this nature (including prior planning efforts in Dundee itself) by its emphasis on Implementation and Community Engagement. The last (and arguably most important) section of this document is an Action Plan, laying out actions (physical improvements, new programs, and policy initiatives), broken down by phase. Those involved in the making of this Plan are clearly motivated to implement it, and not watch it gather dust on the shelf. The Plan is also very much a reflection of community aspirations; through two well-attended open house meetings and numerous stakeholder interviews, the authors of this Plan have striven to serve as scribes to the community; and virtually every proposed action in this plan stems from voices in the community.